10 Leverage Ideas Tailored for Summer Music Festivals and Concerts in Vietnam

Photo: Singer Toc Tien – Instagram Photo: MonSoon Music Festival 2019 Photo: MonSoon Music Festival 2019 

Partner with local media

Build relationships with local Vietnamese media outlets, such as newspapers, radio stations, and TV channels, to secure extensive coverage for your event. For example, Đoi Song Van Hoa‘s coverage of VR By Night – BEYOND THE LEGEND helped generate buzz and attract a substantial audience to the festivities.

Photo: Life and Culture Magazine Photo: Widimedia Group Photo: Widimedia Group 

Localized social media campaigns

Embrace the power of social media by crafting content that speaks directly to the Vietnamese audience. Incorporate local language, cultural references, and timely examples – such as the recent Ký ức Hội An ( Memories of Hoi An), commented as “the most beautiful show in the world” by Reuters – to engage and entice music, art and cultural lovers across the nation.

Photo: Klook Photo: Klook Photo: Klook 

Collaborate with popular Vietnamese brands

Collaborate with well-known Vietnamese companies to raise awareness of your event and provide exclusive discounts. A good example of a mutually beneficial cooperation that attracts a wider audience is Tiger Beer‘s sponsorship of Quest Festival.

Photo: vietnamtimes Photo: vietnamtimes Photo: The culture trip 

Focus on unique settings

Emphasize the distinctive Vietnamese settings of your event to attract attendees who appreciate the country’s stunning landscapes and historical sites. For example, the Da Nang International Fireworks Festival, held along the picturesque Han River, showcases not only a dazzling pyrotechnic display but also the natural beauty and cultural significance of its location, drawing in a diverse and enthusiastic crowd.

Photo: Helio Vn Photo: Helio Vn Photo: Da Nang Television

Collaborate with local food vendors

Partner with local food vendors to showcase the refined and variety of Vietnamese cuisine at your event. By featuring mouthwatering dishes from talented vendors at events like the Escape Music Festival, you not only support local businesses but also provide attendees with a memorable gastronomic experience that complements the event’s entertainment offerings. This culinary collaboration enhances the overall atmosphere and leaves a lasting impression on your audience.

Offer group discounts

Appeal to Vietnamese families and groups of friends by providing group discounts on event tickets. For example, Color Me Run entices larger parties with appealing price reductions, encouraging more attendees to join and experience the fun together, while also boosting overall ticket sales.

Promote eco-friendly initiatives

Highlight your event’s dedication to environmental sustainability to resonate with Vietnam’s increasing focus on eco-friendly practices. For instance, the Monsoon Music Festival emphasizes its commitment to green initiatives, such as waste reduction and recycling. By showcasing your event’s environmental responsibility, you attract environmentally conscious attendees and contribute to a greener future for the country.

Utilize local event listing websites

Expand your event’s reach by advertising on popular Vietnamese event listing websites and apps, such as Ticketbox and Ticketgo. By tapping into these platforms, you increase visibility and accessibility for potential attendees, making it easier for them to discover and purchase tickets to your music festival or concert.