Experiential

Experiential is an experiential approach, especially popular in marketing and event organization. This concept focuses on creating unique, interactive experiences to connect brands with customers in a deep way. Instead of just conveying messages through traditional media such as advertising or digital content, experiential creates opportunities for customers to actually participate in activities related to products or services.

In the field of event organization, experiential is applied through activities such as exhibitions, product launch events, or workshops, where customers can directly experience, test, and interact with the brand. This helps create a strong impression and encourages customers to remember and trust more in the products or services they experience.

With the ability to connect emotionally, experiential helps brands build stronger relationships with customers, thereby increasing brand loyalty and promoting future shopping or service usage behavior.