A guide to organizing a successful trade show 2023

Trade shows have always been a very effective form of marketing; they give brands opportunities to establish their positions in the market as well as raise awareness among customers. As a trade show organizer, a lot of work goes into the process. In this blog, HoaBinh Events will provide you with tips for creating a professional trade show.

The importance of trade shows

It is an exhibition event that gathers companies within the industry to show off and highlight their latest products or services. Despite technological development, the physical presence is irreplaceable, especially for introducing new products and services. Let’s go over the top 5 reasons why trade shows are necessary for any organization:

• Raise brand awareness: It is undeniable that a trade show is one the most efficient ways to hype your brand’s name by interacting with the leaders in the field, the press, and the media While sharing initiatives and the vision of your business with larger corporations, you can also engage with more potential customers, which will bring benefits in the future.

• Expand your professional network: People who attend the trade show are experts in the industry, and you might not get a chance to meet them daily. Therefore, take full advantage of the trade show to build relationships with those experts. Expanding your networks may bring you opportunities for career promotion in the future, and you may make them pay attention to your business.

• Close deals: Trade shows are mostly invitation-only, which means that the attendee list is extremely identified, and they are more likely to get interested in your items. Remember to analyze customers carefully and know clearly what the salesperson should talk about to get as many deals as you can.

• Define the industry insight: Being surrounded by your competitors while simultaneously growing and learning from the best mindset at the event will put you in a very good spot. Walking around the venue and observing how other competitions are doing, right or wrong, you can learn from your experiences and make adjustments to your case. After hours of doing so, you will broaden your horizons with different strategies, which will contribute to your success.

• Showcase: There is no better way to demonstrate the features of your products or emphasize your unique selling point than at a trade show. With people actually there and experiencing your service, the quality is legit. After that, customers could talk about their experience with your brand, and you may become more familiar.

Tips for hosting a trade show

Keeping this in mind, consider these tips below to have an impressive trade show:

• Book the right venue: When calculating how big your venue should be and how many rooms you need for the exhibition, the location should be convenient for transportation and parking if you intend to get exhibitors from all around. Consider other aspects such as the facility’s condition, noise restrictions, and so on.

• Plan the layout: It might depend on each booth to determine the setup. A perfect trade show requires enough space for everyone to attend but is also not too big to create an empty feeling for participants. You can take a look back at the previous layout, which has been well-functioning, and get ideas from those verified samples.

• Allocate staff: Besides all the employees from the companies, you should assign tasks for the event organizers to take care of and deliver the best experience to the guests. Ensure that even the smallest details receive the attention they deserve.

• Create a detailed marketing plan. You probably want to get more companies to come and place their booths at your event. Then, how can you do it? Try to drive media attention to your event by sending an invitation through email or running advertisements on social media. It is crucial to get many people to talk about your event; chances are there. Promote your show across social sites, physical banners, and stands.

• Schedule events throughout the day: You might consider hosting several special guests who are experts and highly involved in the industry. By doing this, the event could provide attendees with valuable lessons and keep them strongly engaged. It is recommended to hire caterers during the trade show. 

Trade show organized by HoaBinh Events 

Holding events demands great investments of time, effort, and so on, especially events like trade shows. But don’t worry; HoaBinh Events, with its skilled employees and 15 years of experience organizing events, provides the best service and carries out trade events professionally.

If you are about to hold a trade show, do not hesitate to contact us through our hotline at (+84) 939.311.911 – (+84) 913.311.911 for further discussion.