Classification of common types of event organization

Event organization includes all activities in the fields of business, commerce, entertainment, sports, conferences and many other fields. Event organization is also an activity that is not limited in terms of organizational scope as well as industry sector. Therefore, classifying common types of event organization is very important. Let’s find out details about HoaBinh Events through this article.

Popular types of events

With the purpose of developing maximum communication effects, event organization plays an important role in marketing and promoting the products and brands of each business. This helps customers have direct contact with the business’s products or services, thereby creating solid trust for customers.

In addition, organizing various types of events is an opportunity to cooperate with investors, potential partners, and customer distributors. Depending on the needs of the subject, the types of events held are usually celebrations, opening ceremonies, product and brand introductions, welcoming delegates, leaders, etc.

There are many types of event organizations, based on the nature of the event, that can be divided into the following types:

• Business events: ground-breaking ceremony, inauguration ceremony,…
• Anniversary events: founding anniversary events, birthday events, meeting events, year-end parties, new year parties…
• Educational events: conferences, seminars, opening events, graduation ceremonies,…
• Promotional and marketing events: product introduction events, exhibitions, displays, fairs, opening events, fashion events, events, marketing,…
• Sports and entertainment events: sports festivals, music events, awards ceremonies,…

Event types can be classified based on many factors

With different event organization needs and goals, events are held in a variety of forms to meet the exact purpose for which the event is aimed. Different types will be appropriate to the regulations, scale the event and convey the message and meaning of the event to attendees effectively.

• Based on the venue, types of events can be classified into indoor events and outdoor events.
• Based on organizational goals, you can be classified into formal events (regular events that lean toward official ceremonies) or corporate events (events with the main goal of promoting the brand).
• Based on the nature of the event, there are more ways to classify it. With different types of events, they have different properties. Each type has a distinct color and needs to serve the purpose of that event.
• Common events include:
  • New product launch event, service introduction
  • Press conference events, press release activities
  • Events are intended to raise funds for charity programs
  • Exhibition events, organizing product displays at points of sale
  • Festivals, parties, celebrations…
  • Cultural events
  • Opening and inauguration events
  • Workshops, conferences and discussions
  • Team-building events, experiential activities…

No division is completely accurate because these are only relative concepts, so the type of event will be determined by the business, group, or individual. Whoever wants to organize the event according to what type, more precisely, depends on the purpose of the organizer.

But organizers do not specialize in organizing events, so event organizing companies are established based on the essential needs of the market, specializing in consulting, planning and implementing events in accordance with the needs of the market. customer’s request. Nowadays, event companies are springing up like mushrooms, and organizers need to make a wise choice when deciding on an agency that is suitable for their business to save costs and achieve the desired success.

Role of event organizer

Brand development—product promotion

It can be said that organizing events is to support communication campaigns to build and develop images as well as develop and strengthen the company brand. Because it has the ability to transmit content quickly over a wide range of. Organizing events can reach many different audiences. The larger the scope of your business’s content you want to convey, the larger the scale of the event must be, and vice versa.

Make an impression—change customer perception

A good event is one that leaves a lot of impression on customers. When customers attend the event, they will experience and come into contact with the products. From there, customers can feel and evaluate the product themselves. Just like the business’s brand, it has changed customers’ perceptions of the business’s products and brand.

Opportunity to find customers

Event organization is to maximize communication effects. In order to touch the emotions of target customers, thanks to the experience, we can reach new customers and change their perceptions. That’s what makes customers interested in and aware of the business’s products and services. This is also a way for businesses to develop new products and services.

Why should businesses not organize events themselves?

There are three reasons why businesses should not organize their own events:

• Costs incurred. According to statistics and experience in the event organization industry, costs when a business organizes its own event will incur 30% of the plan.

The reason the business does not have experience in the field of event organization is that it cannot strictly manage the costs incurred. On the other hand, the event organizer always has a connection with supporting parties, such as the restaurant, sound and lighting equipment, reception MC, etc. So there will be more cost incentives.

• It takes time to plan. Although scenario processes are available online, implementing them in practice is another matter. For a business that does not have the skills to organize events, this is a headache.
• Risk management. If you successfully organize yourself without any risks, congratulations on your business. If a risk occurs, can you handle it? Or let it affect the event, making it incomplete, which is a pity.

HoaBinh Events – A company that organizes professional M.I.C.E., conferences, events, and seminars nationwide

With more than 15 years of operation in the field of organizing M.I.C.E., conferences, events, and seminars, HoaBinh Events is proud to have accompanied more than 1,200 large and small events nationwide. Our staff, with youthful enthusiasm and dedication from event planning to preparation and organization, will certainly not disappoint customers. With bold, trendy ideas, we always create impressions for each event we organize.

Above are some shares from HoaBinh Events about popular types of event organization. Hopefully, this article will help you better understand the event organization industry as well as its diverse types. If you have any questions, please contact our hotline at 0939.311.911 – 0913.311.911 for 24/7 support.