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Store grand opening ceremony: Detailed instructions on preparation steps from A – Z

Are you planning to organize a store grand opening ceremony but don’t know where to start or what to prepare? To organize a successful store grand opening ceremony requires many preparation steps. Below is a summary of the steps to prepare for the most favorable store grand opening ceremony!

Steps to prepare for a small store grand opening ceremony

Large stores or chain stores with financial strength often hire full-package services from a professional event organizer. They can also invest in equipment to reuse when expanding branches later. Besides, they also have a design and branding staff, so organizing the store grand opening ceremony is quite “gentle” and methodical.

However, for small and medium-sized stores, the budget will be more limited, so they often tend to prepare and implement it themselves. The more prepared you are, the smoother the event will be. Below are detailed preparation steps.

Photo 1: The need to organize small store grand opening ceremony is increasing sharply

Step 1: Choose the store grand opening date

Checking the dates for important events such as weddings, building a house, buying land, etc. is a long-standing tradition of Vietnamese people. The same goes for the store grand opening day; if you choose a beautiful day suitable for the age of the store owner, the business will go smoothly.

In addition, you can also consider the organization date based on the following experiences:

  • Avoid choosing dates with many competing events.
  • Take advantage of big events related to your business products, such as: flowers, chocolate, fashion, and cosmetics suitable for store grand opening day on Valentine’s Day; March 8…
  • Weekends are often convenient for many people and help increase event participation.
  • You should consider the weather when choosing a day with favorable weather.
  • Consider what time of day (morning, noon, or evening) is more appropriate for your target audience.
  • Consult with industry professionals.

Photo 2: According to traditional beliefs, it is necessary to choose a good day to hold a store grand opening ceremony

Step 2: Decorate the store – prepare before a store grand opening ceremony

Decoration is an important part of creating an impression and attracting customers to your store. First of all, you need to determine the style you want to apply and choose the appropriate color and design. Next, make sure all accompanying accessories, such as flowers, balloons, and banners, are ready to help your store stand out on the its grand opening day. In addition, it is also necessary to choose harmonious sound and lighting to help attract customers from far away to pay attention to the store.

Step 3: Prepare a communication plan

Preparing a thorough communication plan will help the store contact potential customers right from the first days of operation. You can use the following methods:

  • Announce on fan pages and TikTok channels with attractive content
  • Leaflets
  • Organize announcements of grand opening promotions
  • Record and broadcast livestream on social media platforms
  • Hire KOLs to take photos and post reviews, if possible
  • …

Photo 3: Communication before – during – after the store grand opening ceremony is very necessary

Step 4: Prepare for the store grand opening ceremony

The store grand opening ceremony is an indispensable procedure with spiritual meaning to help you have a good start. The offering tray does not need to be too elaborate but usually includes offerings including:

  • Incense
  • Candles
  • Fresh flower
  • Five fruits
  • Betel and areca
  • Away tea
  • Water
  • Rice
  • Salt
  • A set of opening votive offerings.

Note: The offerings on the offering tray may vary depending on regional religion, family traditions, store owner’s beliefs, etc.

Photo 4: The store grand opening ceremony offering tray can be flexibly changed depending on beliefs

Step 5: Prepare products for sales or promotional services for the grand opening ceremony occasion

The grand opening day of a store is a golden opportunity to sell products and make a strong impression on customers. So, prepare carefully:

  • Adequate quantity and quality of products to provide immediately and always.
  • Sales, payment, and packaging processes must be quick and accurate.
  • Always have receipts and bags ready.
  • Provide incentives to stimulate customer interest and purchases.
  • Create a loyalty program or accumulate reward points to encourage customers to return after opening day.

Photo 5: Store opening day is a golden opportunity to sell products

Share your experience of successfully hosting the store grand opening ceremony

Organizing a successful store grand opening ceremony can help create a strong brand impression with potential customers, building a foundation for future success. To do that, don’t forget to pocket the following experiences:

Determine the target

Setting clear goals is a prerequisite for the success of your store grand opening ceremony. Because without it, you won’t know when enough is enough or how hard it is to try. Once you have a specific target number, it is easy to estimate the quantity of goods imported and sold. At the same time, you can also check the quantity quickly after the opening date.

Photo 6: Determining event goals is an important factor affecting the success of the event

Preparation

As shared above in this article, there are many items that need to be prepared. In order for the store grand opening ceremony to go smoothly, you should prepare early. This way, you will be proactive in everything and avoid unnecessary risks.

Reasonable budget allocation

According to most shared experiences, 20% of the first year’s marketing budget should be used for the entire ceremony. However, depending on the actual situation, we use the budget in the most appropriate way.

Create attraction with interesting minigames

Imagine if a store grand opening ceremony didn’t have a party, minigames, or even gifts. How boring would the opening day be? You absolutely should not make this mistake. The advice for you is to research carefully who the guests are and you should design the game to suit them. Rewards can be small gifts such as balloons, keychains, stuffed animals with the store’s brand logo, etc., to both create a fun atmosphere, promote the brand, and impress customers.

Photo 7: Store grand opening ceremony without minigames will be very boring

Create highlights with attractive performances

To create a special highlight for the store opening event, you can consider using the following performances:

  • The lion and dragon dance creates a vibrant atmosphere, symbolizing luck.
  • Hiring a band to perform live music creates an interesting art space.

If you are a fashion store, you can organize a fashion show to help introduce your new products.

Photo 8: The lion and dragon dance is indispensable on every opening occasion

Invitation to attend

Although the invitation sent to guests is only a small detail, its role is not small. With just a creatively designed, beautifully shaped card with complete, short and concise content, you will easily make a good impression on guests. Thanks to that, it will attract the attention of guests to the upcoming store grand opening event.

Photo 9: Even though the event invitation is a small detail, it has great meaning

Announcement of cooperation and combination with other suppliers

To organize a small store opening ceremony yourself, you can combine with many different suppliers depending on the type of event goals and your type of business. Providers typically include:

  • Food and beverage supplier
  • Sound and lighting supplier
  • Decoration and flower supplier
  • Gift supplier
  • Design and printing supplier
  • Transportation service provider
  • Technology solution provider
  • ….

You need to consider the specific goals and requirements of the ceremony to determine which vendors will be the best fit and can bring success to the event.

Plan for selecting professional store opening organization services

When preparing to launch your store, you will have a lot of things to do. Meanwhile, the opening ceremony is an extremely important event that needs to be organized meticulously and majestically to attract attention. If you don’t have enough time and expertise in this field, consider choosing a professional store opening organization service.

Professional units will carry out all stages from planning and ideation to design, decoration, marketing communications, implementation and evaluation of effectiveness after the event ends.

Hiring professional services will ensure that your store opening ceremony is organized systematically, bringing a lucky start and creating media buzz.

Top 5 best store opening event organizers

Finding an address that provides store grand opening organization services is not difficult, but choosing a place with dedication and vision is another matter. Customers should be careful with services that quote prices that are too cheap because “what’s cheap is often what’s bad”. Be wise to “choose the face” to convey this important event!

1. HoaBinh Events

Established in 2008 in the northern market, after 10 years, HoaBinh Events has had 2 more branches in the central and southern regions. To date, after 15 years of operation, this company has expanded its market internationally, with branches in Thailand and Singapore. The strong development of the company has partly demonstrated the level of prestige and quality of services provided.

HoaBinh Events is a name associated with many major programs, such as: 2023 Technology Conference and Exhibition of the World Customs Organization, the Vietnam-Korea Friendship Cultural Road Festival, Ophthalmology Industry Conference 2023, etc. Particularly for the grand opening event type, HoaBinh Events is the implementing unit of projects of Liugong Vietnam, FLC, Eximbank, BIDV, World Electrolyte, etc.

Using HoaBinh Events’ services, customers will receive values ​​such as:

  • Thoroughly organized process
  • Organizational funding levels are optimized with maximum service quality.
  • Professional sound and lighting systems are especially available in quantity to meet all needs
  • Professional staff, skilled in handling arising incidents quickly
  • Ideas and scripts are designed specifically to suit each brand

Photo 10: The grand opening event of Electrolyte World was organized by HoaBinh Events

2. Asia Events

Asia event organization company with many years of experience in the field of organizing opening ceremonies is confident that it will bring the highest success to customers’ opening ceremonies with:

  • Organizing the grand opening ceremony according to rituals brings luck to customers.
  • Competitive organizational funding level
  • Professional equipment

3. Danko Travel

Danko Travel Company possesses many years of experience in organizing opening and inauguration ceremonies for large customers, both domestic and foreign, and is pleased to bring customers the best services. By choosing our company’s services, you will enjoy many values, ​​such as: reasonable costs, enthusiastic and experienced staff, diverse ideas for organizing events, etc.

4. Dat Viet Event

Dat Viet Event is a company with many years of experience in the field of event organization. A full-package service provider helps you save a lot of time and effort. Customers will not need to worry about preparing each item for the ceremony but will only need to focus on the ceremony and the grand opening ceremony.

5. Dai Lam Events

Dai Lam Event Organization was established in 2004, serving customers with professional consulting services and creative ideas without extras. Dai Lam is a company specializing in providing a complete package of staff and equipment for the opening ceremony in Hanoi.

Pay attention to the implementation budget and additional expenses that need to be spent

When hosting a store opening, planning and budget management are extremely important to ensure that the event is a success without going over budget limits. Here are some important budget expenses to pay attention to:

  • Venue rental fee
  • Costs for interior design, signs, and decoration
  • Rental fee for sound and lighting system
  • Fees for hiring MC, PGs, singers, etc.
  • Cost of menu, service and drinks.
  • Gifts and promotional gifts
  • Fees for printing and sending invitations to guests
  • Communications and marketing
  • Event insurance
  • Transportation costs

Also, don’t forget to set aside a portion of your reserve funds for unexpected problems or changes in event planning.

Photo 11: Budget planning and management are extremely important

Discuss and finalize the implementation plan with the organizing company

After clearly defining the main goal of the event and thoroughly researching the professional opening event company you want to cooperate with, contact and start the discussion.

The event organization company will, based on your request, propose a plan that includes important elements such as design, decoration, event services, food and beverages, schedule, and plans. cost estimate.

After discussing, adjusting (if any) and reaching consensus on the plan, sign a contract that should detail fees, schedules, responsibilities of each party, and terms on refunds or changes. plan in case of need.

During the implementation process, ensure that the event takes place as planned and check every detail.

After the event ends, conducting an event performance evaluation will help you improve for future events.

Conclude

Holding a store grand opening ceremony is a very special event. It not only has the meaning of marking the launch date of a new brand to consumers, but also brings spiritual value, representing a new beginning – “the beginning ends, the end ends” – all things are happy.

There is a lot of work that needs to be done to make the event a success. Every job requires the most careful preparation and takes a lot of time. Therefore, deciding to choose a professional store opening organizer is extremely necessary.

HoaBinh Events is a professional grand opening organizer with 16 years of experience. We are confident with the strength of our branch system nationwide, modern equipment system and professional staff. We are always ready to accompany customers in every process of the grand opening ceremony, from detailed planning, methodical implementation until the end of the ceremony. Please contact us immediately for quick, dedicated support!

HoaBinh Events – Quality Makes Reputation

For further information, please contact:

  • Address:
    • No. 27- 29 Doan Thi Diem Street, Dong Da, Hanoi
    • No. 217 Tran Phu, Hai Chau, Da Nang
    • No. 5 Hoa Cau, Phu Nhuan, Ho Chi Minh City
  • Hotline: 0939.311.911 – 0913.311.911
  • Email: info@hoabinhevents.com
  • Website: http://hoabinhevents.com
  • Facebook: events.hoabinhgroup